1 April 2021

Reimagine – a free outdoor photographic exhibition in the centre of Worcester

1 April 2021

Reimagine – a free outdoor photographic exhibition in the centre of Worcester

Look out for a unique, free, outdoor exhibition coming to Worcester city centre from 1 April!

  • An exhibition of photographs that reimagine the spaces we live, work and travel in
  • Led by Dancefest and infuseDANCE, featuring people of all ages from Worcester and beyond
  • Thursday 1 April-Friday 14 May in Worcester city centre
  • Celebrating dance and photography in spaces around the city

Choreographer and photographer, Mark Anderson of infuseDANCE, and Clare Wood of Dancefest started working with people all ages just before lockdown – in dance classes, schools, community groups, and youth dance companies.

They used dance and photography to reimagine buildings and spaces in Worcester and beyond, to mark Dancefest’s 30th anniversary.

When lockdown happened, the work was paused, but Dancefest are delighted that they’re now able to share these stunning photos with you as Reimagine, a large-scale outdoor photographic trail, free for all the family to enjoy in a safe and socially distant way.

The exhibition includes photos of Lorna Crofter, a big part of Worcester’s community, who sadly lost her battle with cancer last September. Lorna was a friend and supporter of Dancefest and had taken part in many of its projects. Her photos serve as a tribute to Lorna.

You’ll find photographs in Angel PlaceCrowngateThe Hive, along The Arches next to the railway, on the racecourse railings adjacent to Croft Road Car Park, and in Infirmary Walk – see if you can spot anyone you know! The exhibition runs until 14 May.

You’ll find a map at dancefest.co.uk/reimagine

Rose Beeston, Artistic Director of Dancefest, says: “Reimagine says a lot about our approach to dance, working with people of all ages, often in unusual settings – learning, exploring and having fun.”

Mike Lloyd, Centre Manager at Crowngate, says: “We are delighted to be able to support such a community focused event such as this. It really is a coming together of the town for the town, in the best possible way and at a time when we need it most.

“Reimagine is a wonderful celebration of our great city thanks to the collaboration of some of the most creative people in Worcester. This cultural trail of exploration not only showcases incredible talent but also provides a fantastic event for local families to enjoy,” concluded Mike.

Clare Wood, who leads Dancefest’s work with young people, and who has managed the project says: “I’ve loved having the opportunity to work with Mark Anderson and a really wide range of people. Creating dance and movement in a place makes you see it in a whole new way. A lot of thought, care and skill by everyone involved has gone into all of these photos.”

As you travel around the exhibition, why not take your own photos or videos! You can share them on social media, tag Dancefest and use the hashtag #ReimagineDancefest

Dancefest is grateful to everyone who’s taken part in the project, and to Arts Council England, Crowngate, The Rowlands Trust, Worcester City Council, The University of Worcester, The Hive, and City Signs for all their support.

Find out more at dancefest.co.uk/reimagine or visit Dancefest’s social media channels.


For more information about the project and Dancefest, please contact:

Karey Parsons, Dancefest

karey@dancefest.co.uk, 07708 232299

For more information on Crowngate Shopping Centre by Bewonder*, please contact Louise Adu on 0113 235 5211 or at louise.adu@bewonder.co.uk


About Dancefest

Dancefest began life in 1990 as a festival to celebrate and raise the profile of dance. It has now grown into the main community dance development organisation for Herefordshire and Worcestershire.

Over three decades, we have provided opportunities for over 200,000 people to take part in contemporary dance, through our programme of classes, workshops, school and community projects.

We have created outdoor performances on our high streets, at stately homes and in public open spaces (both urban and rural) reaching audiences of over 150,000 people. We have created communities and nurtured young talent.

We use the power and joy of dance to enhance people’s lives; in schools, communities, on the streets and in rural spaces.

We encourage curiosity – about contemporary dance, who dances, where dance happens.

Dancefest is an Arts Council England National Portfolio Organisation and also gratefully receives funding from Worcester Municipal Charities
Worcester City Council and The Rowlands Trust



About Arts Council England

Arts Council England is the national development agency for creativity and culture.  By 2030 we want England to be a country in which the creativity of each of us is valued and given the chance to flourish and where everyone of us has access to a remarkable range of high quality cultural experiences.  Between 2018 and 2022, we will invest £1.45 billion of public money from government and an estimated £860 million from the National Lottery to help deliver this vision.  www.artscouncil.org.uk

Following the Covid-19 crisis, the Arts Council has developed a £160 million emergency response package, with nearly 90% coming from the National Lottery, for organisations and individuals needing support.

Find out more at www.artscouncil.org.uk/covid19


About Crowngate

Crowngate Shopping Centre is Worcester’s largest shopping centre comprising more than 55 retail units, which provides 300,000 sq. ft. of retail space, a safe and secure car park with more than 730 parking bays and the city’s conveniently-located bus station. Boasting more than 25 years of retail heritage since its development in 1992, the two main shopping districts – Friary Walk and Chapel Walk – are at the heart of Worcester, which makes Crowngate the perfect environment for shopping in the city.

Popular high street names and fashion brands can be found in Friary Walk, including Iceland, Superdrug, Mothercare, Bonmarché and New Look, which also offers an extensive men’s department. In Chapel Walk and Unicorn Walk, intriguing emerging independents including Cornucopia and Ganesha, sit alongside Debenhams, which is home to luxury and designer fashion, accessories, beauty and homeware concessions, as well as Primark, The Body Shop and Oasis.

Within Chapel Walk’s Bell Square, some of the UK’s much-loved restaurant and café brands are set around an attractive pedestrianised area offering alfresco dining through the summer months including Bill’s, Gourmet Burger Kitchen and Wildwood. Friary Walk is also home to dining favourites like Boston Tea Party.

About Crowngate: www.crowngate-worcester.co.uk


About The Crown Estate

The Crown Estate is a £14bn real estate business specialising in commercial property in central London, prime regional retail and offshore wind. It also has a substantial rural and coastal portfolio and manages the seabed around England, Wales and Northern Ireland. Established by an Act of Parliament, as an independent commercial business, it returns 100% of its annual profits to the Treasury for the benefit of the public finances. This has totalled £2.7bn over the last ten years.

About The Crown Estate’s Regional portfolio: https://regionalretail.thecrownestate.co.uk

  • The Crown Estate owns, develops and manages a £2.4bn portfolio of prime retail and leisure destinations which attracts 100 million visitors a year.
  • The 7m sq ft Regional portfolio is comprised of 13 retail and shopping parks, three shopping centres, and one leisure destination, with over 2m sq ft held in joint ventures.
  • As specialists in retail and leisure, The Crown Estate leverages its expertise to deliver brilliant places for its visitors, customers and communities.